I believe the timeless television sitcom, Cheers, is a great example of the type of business we want to go back to time and again. We all want to walk into a home or business and be acknowledged, recognised, and feel like we belong. A business that has a strong focus on people won’t lose sight of the human element and will make their customers feel like guests instead of ‘per capita units’. Think for a moment of that restaurant which greets you with a smile and by name, or the coffee shop barista who knows your order before you even walk in the door. Yes, you return because of the product, but more importantly, you walk back through the door because you are made to feel special. I call it a CHEERS experience

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