Many of us remember the movie 'Willy Wonka and the Chocolate Factory'. The movie is centred around a group of terrible children who won a competition to enter the amazing chocolate factory of Mr Willy Wonka for the first time. Competition and money can often bring out the worst in people. Violet Beauregarde in the story is a fine example. “Well, I'm a gum chewer, normally. But when I heard about these ticket things of Wonka's, I laid off the gum and switched to candy bars, instead. Now, of course, I'm right back on gum. I chew it all day, except at mealtimes when I stick it behind my ear” said Violet Beauregarde. Violet was focused on one thing only - Violet!
I recently spoke with a leading wealth creation specialist. His role is to maximise the income portfolio of some mid-range to extremely wealthy customers. He profiled two distinct type of customers.
Firstly, those who live and breathe by their current wealth and thrive on creating more at every opportunity. Money seemed to rule their lives.
The second type are those who have plenty of income but choose to give money away to help others. They are continually churning over in their mind how they can help and make the world a better place. These generous people ask for advice and guidance about charities that they can support and where they could make a difference.
I noted with interest that his most pleasant clients where the ones who strived to promote the welfare of others through donations and by hosting a charitable attitude. The same group wanted a nice life for themselves however they also wanted a nice life for everyone else and a healthy environment to pass on to future generations.
As my 'Business from the Heart' journey continues, I realise more and more it's all about people and our ability to give to one another whether materially or spiritually.
